Commerce & Culture is a strategic and creative agency working for global societal impact.
We merge strategy, mobilization, and storytelling to inspire, forge novel alliances, and elevate what unites us.
Work and Services
At Commerce & Culture, we adopt a holistic approach that includes launching self-initiated projects and collaborating with organizations, businesses, and communities to advance global inclusion and the green transition.
Our work spans digital platforms, immersive exhibitions, and creative productions, designed to reshape narratives and influence policy decisions. Throughout our integrated services, we aim to facilitate cross-sector and community engagement, creating a broader foundation to spur resilient and enduring change.
Featured project
Africa Reframed
Changing the narrative together
Africa Reframed, powered by Commerce & Culture Media Lab, aims to elevate Africa's place in the global narrative. Through a unique image bank, strategic storytelling, exhibitions, and partnerships with visionary companies, we highlight the continent's diversity and potential, fostering a deeper, more forward-looking understanding worldwide.
By sourcing imagery produced by our initiative these brands have helped propel new storytelling from the African continent;
Insights
Global perspectives from art and academia
Fabrice Monteiro's photography intersects environmentalism and African heritage, portraying ecological narratives.
Yinka Ilori creates vibrant, narrative-driven art from upcycled furniture, drawing on Nigerian traditions.
Omar Victor Diop integrates African history with contemporary cultural commentary through his photography.
Namsa Leuba explores African identity through a Western lens, creating thought-provoking photographic art.
South African Lien Botha merges photography and narrative, capturing the essence of transformation and memory.
Dillon Marsh visualizes the environmental impact of mining in South Africa through photographic art.
Osborne Macharia brings African narratives to life, blending commercial and creative photography.
Élise Fitte-Duval offers insightful glimpses into contemporary dance and daily life in Africa.
Malian photographer Fatoumata Diabaté explores youth culture and fashion in Africa with depth and vivacity.
Tahir Carl Karmali combines digital art with found objects to create surreal imagery.
Isaac Kasamani, a Kenyan-born photographer, delves into Uganda's political landscape with boldness and clarity.
Antonia Steyn, from South Africa, masterfully captures portraits and narratives, blending art with commercial photography.
Ala Kheir's photography captures the diversity of life and landscapes, reflecting a broad engagement with his surroundings.
Adeola Olagunju's photography merges performance art with social critique, exploring themes of resilience and identity.
Jon Riordan's photography intersects history and contemporary society, offering a deep dive into South Africa's evolving landscape.
Mpho Mokgadi embraces analog photography to document personal and communal narratives, showcasing the vibrancy of South African life.
Nigerian Charles Okereke uses photography to explore themes of environmentalism and societal change.
Hélène Amouzou's self-portraits navigate displacement and identity, set against transient spaces.
Sydelle Willow Smith investigates migration and identity in South Africa through her documentary photography.
Jac Kritzinger's work provides a nuanced view of South Africa's historical and contemporary landscapes.
Tunisian photographer Mouna Karray captures the essence of confinement and liberation through her lens.